Strategy

There are number of strategies we can apply. Improving the rankings isn’t as simple as it used to be. As businesses now-a-days have become more invested in SEO, search ranking algorithms have grown smarter and more sophisticated these days. This may result in many techniques that used to be acceptable are now considered gray.

• Guest Post: It’s very easy to see why guest posting has come under fire in the coming recent years. After all, guest blogs are used to be a really easy way to get the backlinks — maybe a little too easy. Rather than focus on acquiring links, guest blogging can help with SEO in other, less direct ways. By consistently posting excellent, in-depth content on relevant blogs, you’ll drive up authority and get more social shares, along with signs of quality that Google takes seriously. You’re also more likely to get actual traffic to your website from high-quality content — which is what link building is supposed to be about anyway.
• Info graphics: Info graphics are a powerful way of getting a point across quickly and intuitively in SEO. That’s one reason why they’re so popular now days in Digital Marketing Area. But they’re also an effective way of getting high-quality backlinks very responsive.

Design

SEO is very important to any business that has its operations online, and many don't realize it needs to be built into the web design process, not added in later. This is very often that businesses don’t think about SEO until after having a website designed & these sites are often sadly lacking on the SEO and digital marketing front. This may look shiny, but if the marketing smarts are not cooked in the designing area, then you will be running the marketing race with a wooden leg.

Content

One of the biggest challenges that bloggers and content writers in the market face is writing content that’s optimized for search engines, & more important it will also appeal to people. Here your content needs to accomplish two goals: first, appeal to the end-user (customers, clients, prospects, readers, etc.) and second, solve a particular problem of a particular area.

But, a question here arises, how do you create content that meets those goals? How do you create content that a rank well with Google and also persuades people? That’s what SEO content writing is all about.

Reporting

You know what everyone say, “If you can’t measure it, you can’t improve it.” In Search Engine Optimization measurement is critical way to success. Sure, the keyword rankings are a great measure of SEO. More keywords ranking higher means more traffic is true, right? But, reporting solely on keywords devalues the marketer’s role and doesn’t paint the full picture of why SEO is important to the organization.

Going beyond keyword rankings allows marketing teams to showcase what really matters: how organic search brings revenue and profit to the business. So in Bespoke we give all the services related to Social Engine Optimization.